We know that understanding our customers is the key to unlocking new growth opportunities. However, that’s not as simple as it sounds. Identifying the right analytics, the right metrics, and the right tools can feel overwhelming, Segment can supercharge these efforts, especially when implemented well. With the right tracking plan and the right set of tools, Segment can ensure you truly harness the value of your customer data.
Join us at Century Club in Soho as we bring together data hungry engineers, marketers and product minds for breakfast and insights into how to skillfully use data to answer key business questions. This workshop will a deep dive into how the Segment team and our most successful customers leverage tracking plans to inform product, strategic, and financial decisions.
Tracking plan best practices
In this session Solutions Engineer, Brantley Beaird will outline:
• Common challenges to creating a new tracking plan
• How bad data quality impacts downstream tools
• Best practices to empower Engineers, Analysts, Product Managers and Marketers to trust the data that informs their decisions
What you track is what you get: how Segment uses Segment
Ever wonder how Segment uses the Segment app? Hear from Niels Tindbaek, Product Manager at Segment, to learn how we make the most from our own tool. We'll share insights into how we think about tracking plans now and how those plans have evolved over time!
Customer-first companies need Customer Data Infrastructure
Hear from Colin Furlong, Business Intelligence Analyst at Typeform and Scott O'Leary, Solutions Engineer at Segment to learn how Typeform approaches data tracking with the help of Segment. Hear about the process Colin followed to align with his team on user metrics, naming conventions and implementation specs, and how this has driven confidence in their customer data across all teams.