We know that understanding our customers is the key to unlocking new growth opportunities. However, that’s not as simple as it sounds. Identifying the right analytics, the right metrics, and the right tools can feel overwhelming, Segment can supercharge these efforts, especially when implemented well. With the right tracking plan and the right set of tools, Segment can ensure you truly harness the value of your customer data.
Join us at Century Club in Soho as we bring together data hungry engineers, marketers and product minds for breakfast and insights into how to skillfully use data to answer key business questions. This workshop will a deep dive into how the Segment team and our most successful customers leverage tracking plans to inform product, strategic, and financial decisions.