The Breakfast Club: A Segment Customer Workshop
October 
4th
, 
2018

5:30pm - 6:30pm

Welcome! Registration and Happy Hour

Colin Zima

VP Product, Looker

Colin is the Chief Analytics Officer and VP of Product at Looker. Previously, he spent several years as a statistician at Google in search ranking, and structure finance. He loves algorithms, and focuses on understanding the problem rather than doing the analytics.

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JOIN US FOR

The Breakfast Club: A Segment Customer Workshop
October 
04
, 
2018
8:30am
 - 
11:15am

We know that understanding our customers is the key to unlocking new growth opportunities. However, that’s not as simple as it sounds. Identifying the right analytics, the right metrics, and the right tools can feel overwhelming, Segment can supercharge these efforts, especially when implemented well. With the right tracking plan and the right set of tools, Segment can ensure you truly harness the value of your customer data.

 

Join us at Century Club in Soho as we bring together data hungry engineers, marketers and product minds for breakfast and insights into how to skillfully use data to answer key business questions. This workshop will a deep dive into how the Segment team and our most successful customers leverage tracking plans to inform product, strategic, and financial decisions.

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Here's what we have in store

Workshop Agenda

08:30am - 09:15

Registration and Breakfast

09:15am - 09:40

Tracking plan best practices

 

In this session Solutions Engineer, Brantley Beaird will outline:


• Common challenges to creating a new tracking plan

• How bad data quality impacts downstream tools

• Best practices to empower Engineers, Analysts, Product Managers and Marketers to trust the data that     informs their decisions


09:40 - 10:10

What you track is what you get: how Segment uses Segment 


Ever wonder how Segment uses the Segment app? Hear from Niels Tindbaek, Product Manager at Segment, to learn how we make the most from our own tool. We'll share insights into how we think about tracking plans now and how those plans have evolved over time! 

10:10 - 10:20

Break

10:20 - 10:45

Customer-first companies need Customer Data Infrastructure


Hear from Colin Furlong, Business Intelligence Analyst at Typeform and Scott O'Leary, Solutions Engineer at Segment to learn how Typeform approaches data tracking with the help of Segment. Hear about the process Colin followed to align with his team on user metrics, naming conventions and implementation specs, and how this has driven confidence in their customer data across all teams.

10:45 - 11:15

Forward Partners journey with Segment


Leo Tsementzis, Head of Engineering at Forward Partners, shares the story behind why Forward Partners selected Segment for their portfolio and the impact he's seen this have on the data strategy of these companies.  

our panelists

Take a look at all these fine folks

Colin Zima

VP Product, Looker

Colin is the Chief Analytics Officer and VP of Product at Looker. Previously, he spent several years as a statistician at Google in search ranking, and structure finance. He loves algorithms, and focuses on understanding the problem rather than doing the analytics.

Colin Zima

VP Product, Looker

Colin is the Chief Analytics Officer and VP of Product at Looker. Previously, he spent several years as a statistician at Google in search ranking, and structure finance. He loves algorithms, and focuses on understanding the problem rather than doing the analytics.

Colin Zima

VP Product, Looker

Colin is the Chief Analytics Officer and VP of Product at Looker. Previously, he spent several years as a statistician at Google in search ranking, and structure finance. He loves algorithms, and focuses on understanding the problem rather than doing the analytics.

Colin Zima

VP Product, Looker

Colin is the Chief Analytics Officer and VP of Product at Looker. Previously, he spent several years as a statistician at Google in search ranking, and structure finance. He loves algorithms, and focuses on understanding the problem rather than doing the analytics.

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